The idea
- Events in the city
- Activities
- Things to do
- One line a visitor can read
A City Guide for Events, Activities, and Things to Do
What Is On in the City, and a Way to Install
Culture City is a guide to events, activities, and things to do in a city. The public site introduces that and offers an install.
The page is short on purpose: the name, what the product is for, and a button to install. The live product is the city guide, not a long marketing article.
Someone opening the site can see the idea immediately and install from the same screen.
What the Site Enables
- Introduce events and activities in a city
- Say what the product is in one line
- Offer an install from the page
- Keep the first screen simple
Key Features
City events
Activities
Things to do
An install button
A short first screen
A named product
The Challenges
A city guide fails if the first screen is a brochure. The visitor needs the idea, and a way to install, without a long explanation.
Events are scattered across the city
Activities are hard to scan
Install is a separate hunt
The first screen says too much or too little
The page had to name the product, say it is for events and things to do, and put install on that same screen.
Project Snapshot
Industry
- City events and activities
Platform Type
- Website with an install path
Who it is for
- People looking for things to do
- Visitors new to a city
- Anyone who wants the app
Platform Capabilities
The screen
- The product name
- A short introduction
- No long detour
- Install on the same view
Install
- A button on the page
- A path into the product
- The guide after install
- The site as the front door
The live page
- cultureinyourcity.com
- The offer is the city guide
- The first action is install
- The page stays focused
Business Impact
A visitor understands the product before they install.
The install action is on the first screen, next to what the guide is for.
Events and activities named up front
Install on the same screen
A short page instead of a long pitch
A Brochure vs Culture City
Looking Elsewhere
- Events are spread across posts
- The product is hard to name
- Install is a second search
- The first screen does not say what it is
Culture City
- A city guide with a clear name
- Events, activities, and things to do
- Install on the page
- One screen to start
INDUSTRIES WE SERVE
Industries We Build For
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