The site
- A clear offer for trades
- Services in plain language
- A cost calculator
- A way to get started
A Marketing Website and CRM for Trade Businesses
Leads, Follow-up, and a Site Tradespeople Can Start From
Sales Magnet is a marketing site for tradespeople who want a steadier way to win work. The site explains the offer and gives a business a place to start.
Behind the pages is Pipely, the CRM the site describes: contacts, follow-ups, and a lead that does not depend on someone remembering to call back.
The same site covers the rest of the system a trade might add: social posts, Google ads, an assistant that qualifies a lead and books a time, plus photo and video.
What the Website Enables
- Explain the offer to a trade business
- Open a path into the Pipely CRM
- Show follow-up that sits with the lead
- Offer a cost calculator
- List ads, content, and booking help
Key Features
Trade-focused marketing site
Pipely CRM
Lead follow-up
Cost calculator
Google and social ads
A booked conversation
The Challenges
A trade often lives on word of mouth. The next lead has no record, no reminder, and no page that explains what happens after the enquiry.
Leads depend on who remembers to call
Follow-up is not written down
Ads and the CRM are separate stories
A new customer cannot see the system
The site had to make the system visible: what the CRM does, how a lead is followed, and where a trade books the first conversation.
Project Snapshot
Industry
- Trades marketing
Platform Type
- Marketing website and CRM
Who it is for
- Trade businesses
- Owners who want a lead system
- Teams that follow up by phone
Platform Capabilities
The CRM
- Contacts in one place
- Follow-up on a lead
- Notifications tied to that lead
- A login for the team
The campaigns
- Social content
- Google ads
- A plan after the first setup
- Reporting the site can point to
The handoff
- An assistant that qualifies a lead
- A meeting on the calendar
- Photo and video of the work
- Sales help when the process needs it
Business Impact
A trade can see the system before they buy it, and a lead has a record instead of a missed call.
The website is the front door. The CRM is where the follow-up continues.
The offer is explained on one site
Leads and follow-up live in the CRM
A visitor can price the next step and book
Word of Mouth vs Sales Magnet
Hope for the Next Call
- No page that explains the system
- A lead lives in a notebook
- Follow-up depends on memory
- Ads and the phone are not connected
Sales Magnet
- A site a trade can read first
- Pipely holds the contact
- Follow-up sits on the lead
- A calculator and a booking path
INDUSTRIES WE SERVE
Industries We Build For
We develop scalable digital solutions tailored to the unique needs of modern industries, helping businesses innovate, automate, and grow faster.
